KSENIA SCHNAIDER

KSENIASCHNAIDER is a high-end contemporary fashion brand that challenges norms with innovative twists, upcycling approach, re-design and re-work mind set of its founders Ksenia & Anton Schnaider. Founded in 2011 by husband-and-wife duo, the brand has made a significant mark in the fashion industry creating virtually meme-generated fashion icons like Asymmetrical Jeans, Denim Fur, Demi-Denims etc.

Sustainability has formulated the DNA of KSENIASCHNAIDER. Production facilities are located in Ukraine and belong to the brand, which allows complete control over all stages of production. In one month KS production is reworking about 500 pair of jeans, which added up to 5 tons a year. The team also developed a way to turn own textile waste into denim fur and into patchwork items. In one season KS production are reworking around 200 kilos of textile waste and 100 kilos of vintage sportswear. KSENIASCHNAIDER is also upcycling fabric swatches and samples into patchwork shirts. Each reworked item is individually assembled and therefore one of a kind.

“Denim is timeless, but it doesn’t have to be wasteful. We give old jeans a new story to tell.” -Ksenia Schnaider.